Dubai Property Market Steady as New Launches Target Al Kifaf

Market Snapshot

Dubai's residential market remained largely stable heading into November, with the median price per square foot standing at AED 1,692, according to Dubai Land Department figures as of October 31. Transaction activity stayed robust, with 32,046 sales recorded over the past 90 days. On an annual basis, prices eased by 1.4%, pointing to a market that is consolidating after a prolonged growth phase rather than reversing course.

Ellington Moves Into Commercial Real Estate

Ellington Properties, known primarily for its residential portfolio, used a broker tour on October 29 to introduce Berkeley Tower, its first commercial development. Positioned on Sheikh Zayed Road in Business Bay, the project signals the developer's intent to diversify beyond housing and tap into continued demand for office space along one of Dubai's key business corridors. The session, led by Tatiana Zatologina, gave agents an early look at the building's design and positioning ahead of a wider sales push.

New Launch in Al Kifaf

Government-backed developer Wasl has launched Nine Collective, a residential project in Al Kifaf offering two- to four-bedroom units. Prices start at AED 4.50 million, supported by a 40/60 payment plan structured to ease upfront costs for buyers. The launch adds to the steady stream of upper-mid to premium supply entering central Dubai locations, an area that continues to attract both end-users and investors seeking proximity to the city's core business districts.

Industry Notes

• A new advisory piece circulating among brokers highlights how AI-assisted messaging tools can help agents restart stalled client conversations without the awkwardness of a delayed follow-up.
• Mira Developments is hosting a three-day event at its Art of Living Mall sales gallery, screening the Men's Freestyle Finals of the World Wrestling Championships 2026 as part of a broader push to draw foot traffic and engage prospective buyers.

With pricing broadly flat and transaction volumes holding firm, attention this week shifts toward how new launches and cross-sector moves by established developers shape buyer choice heading into the final stretch of the year.