Dubai Off-Plan Pipeline Builds as Market Holds at AED 1,688/sqft

Market Snapshot

Dubai Land Department figures as of October 27 put the citywide median price at AED 1,688 per square foot, with 31,770 transactions recorded over the trailing 90 days. The year-over-year change of -1.6% points to a market that remains broadly stable rather than correcting sharply, with pricing holding close to recent norms even as sales volumes stay robust.

New Presale Activity Concentrates in Dubai South

Developer activity this week skews toward early-stage launches, with several projects opening expressions of interest ahead of formal sales. Octa Properties has opened EOI access to Grosvenor House, a Lotus Living Properties development in Dubai South slated for Q2 completion, requiring a AED 50,000 deposit. Nearby, Zoya Developments is taking EOIs for Cellista By ZOYA, also in Dubai South, with studios priced from AED 599,000 and two-bedroom units from AED 1.35 million against a AED 20,000 EOI fee.

• Grosvenor House – Dubai South, EOI AED 50,000, Q2 completion target
• Cellista By ZOYA – Dubai South, studios from AED 599,000, EOI AED 20,000
• Collecta by Samana – World Islands, EOI from AED 40,000

World Islands Re-enters the Conversation

Samana's Collecta marks a notable push into the World Islands, an area that has seen limited new branded supply in recent cycles. The AED 40,000 EOI threshold signals early positioning for a location that remains more niche than mainland Dubai South or established waterfront districts, and will be a test of appetite for island-based product at this stage of the cycle.

Events Calendar

Buyer-facing activity continues alongside the launches. Ardee Developments will unveil The Views at an evening event on November 5 at Jannat Al Bahar, Jumeirah Beach Hotel, while Zoya Developments hosts a breakfast showcase for Cellista By ZOYA on October 29 at its Bay Square sales gallery. Such events remain a key channel for developers converting EOI interest into firmer reservations.

With median pricing steady and sales volume healthy, the coming weeks should clarify how much of this new presale supply converts into recorded transactions.