Dubai Property Market Holds Steady as New Launches Multiply

Market Snapshot

Dubai's median transaction price stood at AED 1,690 per square foot as of 6 October, with 33,243 sales recorded over the past 90 days. The year-on-year change of -1.9% points to a market that remains active in volume terms but is cooling slightly on pricing, suggesting buyers continue to have room to negotiate even as transaction counts stay elevated. This combination of steady deal flow and modest price softening is consistent with a market absorbing a large pipeline of new stock rather than one losing momentum.

New Launches Target Emerging Communities

Supply additions continue to shape the off-plan segment. Tarrad Development has unveiled Lunara Tower in Majan, with one-bedroom units starting from AED 850,000 and two-bedrooms from AED 1.2 million, positioning the project within the city's more accessible price brackets. Meanwhile, Karma Developers has opened presale registration for Latitude 25 in Liwan, requiring a AED 20,000 expression-of-interest deposit from early buyers. Both projects reflect sustained developer confidence in secondary growth corridors as the market broadens beyond established hotspots.

Broker Engagement and Launch Events

Developer-broker activity is picking up ahead of the fourth quarter. Zimaya Properties will host a discovery event for its new Lawncrest project on 10 October at its Business Bay office, while Azizi is running final broker training sessions this week for its Florence development, underscoring continued emphasis on agent readiness ahead of sales releases. Stamn Development adds to the calendar with a networking brunch on 9 October, also in Business Bay, as developers lean on relationship-building to support upcoming launches.

Cross-Border Interest

Beyond Dubai, Eagle Hills has opened presale interest for The Bristol Hotel & Residences on Ramhan Island, Abu Dhabi, with a AED 50,000 deposit and completion targeted for Q4 2028, a reminder that investor attention within the UAE is increasingly spanning multiple emirates. With several projects entering their presale and broker-engagement phase this month, activity across both the primary and secondary markets is expected to remain brisk into the final quarter of the year.