Dubai Market Steadies at AED 1,696/sqft as Launch Activity Accelerates

Pricing Holds Near Flat Despite Volume

Dubai Land Department data as of 24 September shows a median price of AED 1,696 per square foot, with 33,117 transactions recorded over the past 90 days. The year-on-year change stands at -0.9%, suggesting the market has largely stabilised after a period of rapid appreciation. With sales volumes still substantial, the modest annual dip points to a broker-driven market absorbing new supply rather than one facing demand weakness, a distinction agents should keep front of mind when advising clients on pricing expectations.

New Launches Widen Buyer Choice

Reportage Properties has opened Expression of Interest registration for its Meydan project, offering one- and two-bedroom apartments from AED 1.10 million with an AED 20,000 EOI deposit, a relatively low entry point aimed at capturing early demand ahead of formal launch pricing. Meanwhile, Majid Developments is hosting a model unveiling and open house for Jura Terraces, giving brokers and buyers a first physical look at finishes and layout quality before wider release. Both moves reflect a continued push by developers to secure early buyer commitment in a market where median pricing has cooled slightly year-on-year.

Broker Engagement Ramps Up This Week

Agent-facing activity is dense this week. Imtiaz is running an online broker tour today at 4:00 PM Dubai time, highlighting its recent launches and pricing strategy. MAG Property Development hosts an Agents Breakfast from 10:30 AM around its Kingdom by MAG project, while Savills is organising a Broker Evening for the Miraggio project on 8 October at Bulgari Hotel Yacht Club. Further afield, Emirates Developments will showcase projects at LIVEX 2026 in Abu Dhabi from 29 September to 1 October, extending Dubai developer visibility into the wider UAE market.

• Median price: AED 1,696/sqft
• 90-day sales volume: 33,117 transactions
• Annual change: -0.9%

With transaction counts still healthy and several presales opening this week, expect continued activity through early October as brokers gauge appetite for new inventory against a softening price benchmark.