Dubai Market Steady as Developers Push New Launches

Market Snapshot

Dubai Land Department figures as of September 23 show a median price of AED 1,695 per square foot, with 33,677 sales recorded over the past 90 days. The year-over-year change stands at -0.8%, suggesting the market is broadly holding its ground rather than cooling sharply. With transaction counts remaining high, the modest price softening looks more like a stabilisation phase after previous growth than a signal of weakening demand.

New Supply in Dubai South

Adding to the pipeline, Tessera has launched a residential project in Dubai South, offering 2-bedroom units from AED 2.07 million and 3-bedroom homes from AED 2.84 million. The development is slated for completion in the second quarter of 2028 and comes with a 35/65 payment structure, a plan that spreads a larger share of payment to post-handover stages. This kind of flexible financing continues to be a common tool developers use to attract buyers in a market where transaction volumes remain elevated but price growth has slowed.

Dubai Islands Momentum

Buyer-facing activity is also picking up around the Dubai Islands masterplan, where Blue Marina Residence is set for its official presentation this week via a brunch event hosted with a sales partner. Waterfront-adjacent launches like this continue to draw attention as part of the broader push to diversify Dubai's coastal residential offering beyond established areas such as Palm Jumeirah and Dubai Marina.

Buyer Engagement Events

Meanwhile, Tarrad Development is opening its doors for an in-person open house later this week at Ubora Tower, giving prospective buyers a chance to review project details directly with the sales team. Such events remain a key channel for developers navigating a market where the median price per square foot has held relatively steady and buyers are increasingly selective.

• Median price: AED 1,695/sqft
• 90-day recorded sales: 33,677
• Year-over-year price change: -0.8%

With several new project launches and buyer events scheduled in the coming days, market activity is likely to stay active heading into the final quarter of the year.